POP hero banner
Post. Tag.
Make it count. Your posts trigger real donations.
Every tag = measurable impact.

Post On Purpose turn everyday moments into stories that matter

We believe every moment has value — you just need the right way to share it.

Learn more About Us

How we make it happen

Flip your feed for good
How it works

Do it. Post it. Make a real impact.
Real actions turn into real change.

#Step1

Take action. Post & tag it.

Do something real — volunteer, join an event, or complete a challenge.
Post on Instagram using the campaign hashtag + #PostOnPurpose to trigger real-world impact.

#Step2

We verify it

We track your post and check it meets the campaign rules.
No fake impact. Only real participation.

#Step3

Impact made

Every verified post triggers a real donation from sponsors.
Your content = actual change.

Real impact, real voices

Post On Purpose is the future of social giving.

There is absolutely no better and/or easier way to give back than simply posting a photo on Instagram. It costs people nothing! The Giddy Group, a social agency for brands and businesses that love and protect our home planet, used Impactasnap as their Giving Tuesday partner to track and raise funds to protect and conserve New England forests. We are proud to support a woman-owned business that truly understands the complexity of the non-profit world and how crucial it is to use social as a donation mechanism.

Noelle Mancivalano The Giddy Group

Post On Purpose is the future of social giving.

There is absolutely no better and/or easier way to give back than simply posting a photo on Instagram. It costs people nothing! The Giddy Group, a social agency for brands and businesses that love and protect our home planet, used Impactasnap as their Giving Tuesday partner to track and raise funds to protect and conserve New England forests. We are proud to support a woman-owned business that truly understands the complexity of the non-profit world and how crucial it is to use social as a donation mechanism.

Noelle Mancivalano The Giddy Group

Post On Purpose is the future of social giving.

There is absolutely no better and/or easier way to give back than simply posting a photo on Instagram. It costs people nothing! The Giddy Group, a social agency for brands and businesses that love and protect our home planet, used Impactasnap as their Giving Tuesday partner to track and raise funds to protect and conserve New England forests. We are proud to support a woman-owned business that truly understands the complexity of the non-profit world and how crucial it is to use social as a donation mechanism.

Noelle Mancivalano The Giddy Group

Ready to make your posts matter?

Start creating content people remember.

Start posting with purpose

Marketing drives reach. CSR drives impact. But they rarely work together.

 

Post On Purpose connects the two. With our platform and cause-marketing expertise, organizations can launch Instagram campaigns that align marketing and impact teams, activate communities, and turn social engagement into measurable social and environmental change.

Subscribe to our newsletter

Everything about POP FAQs

How it works, why it matters, and how to start.

01 What is Post On Purpose?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
02 Why does Post On Purpose use Instagram?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
03 What types of actions can be verified?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
04 Is Post On Purpose free for nonprofits?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
05 How are donations triggered?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
06 Who receives the tax receipt?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
07 How does POP prevent fake or low-effort posts?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
08 What reporting is provided after a campaign?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
09 Who is Post On Purpose built for?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change.
10 Who does Post On Purpose not work with?
Impactasnap turns real human actions into real-world impact. Every Instagram post with a campaign hashtag verifies participation, triggers donations, and creates a transparent record — so creativity literally fuels change!